Summary
A map from Target shows that gingerbread cookies are the most popular holiday cookie in the United States for 2025. Sales data collected from all 50 states reveal that gingerbread cookies are favored in 38 states, while sugar cookies and shortbread are more popular in some other regions.
Key Facts
- Gingerbread cookies are the top holiday choice in 38 out of 50 U.S. states.
- The data used for this finding comes from Target's sales between November 1 and December 6, 2025.
- Gingerbread cookies are popular due to their familiar taste and fun shapes.
- Sugar cookies are the most bought in eight states, including New York and Vermont.
- Shortbread is the leading choice in four states, such as Kansas and New Jersey.
- Target describes gingerbread as the "unofficial cookie of the 2025 holiday season."
- The tradition of gingerbread cookies came to the U.S. from early German settlers.
- Retail trends suggest gingerbread will remain popular due to its classic flavor.
