Summary
ByteDance, TikTok's Chinese owner, has agreed with investors, including Oracle, to manage TikTok in the US. The app's recommendation system will use American data, which might change how personalized content feels to users. The changes could influence how TikTok operates and how users experience content on the app.
Key Facts
- ByteDance, the owner of TikTok, signed a deal with investors to manage TikTok's business in the US.
- Oracle will handle TikTok's recommendation algorithm, retrained with American user data.
- The algorithm change aims to keep the app feeling safer but may affect its cultural relevance.
- Current popular features like short videos and shopping are expected to remain.
- Differences in personalization may arise if the US version can't fully match the global version's features.
- Oracle, MGX, and Silver Lake are the main investors in this deal.
- Oracle, TikTok's cloud computing partner in the US, is led by Larry Ellison, an ally of President Trump.
