Summary
Starbucks launched a limited-edition Bearista cup in November 2025, causing a huge increase in store visits. The $30 bear-shaped reusable cup led to the chain's biggest sales day on record and kept customer interest high. This trend shows how special editions and holiday campaigns can boost sales and customer loyalty in the competitive coffee market.
Key Facts
- Starbucks introduced the Bearista cup in November 2025.
- The Bearista cup is a bear-shaped reusable cup priced at $29.95.
- Store visits increased by 37.8% compared to the 12-month average after the launch.
- Customers lined up as early as 4:00 a.m. to purchase the cup.
- The day of the Bearista launch became Starbucks' biggest single-day sales event.
- The momentum continued into Red Cup Day, with a further 6.2% increase in visits year-over-year.
- Limited-edition merchandise drives significant customer engagement and sales.
- Location data analysis by Placer.ai was used to study foot traffic trends related to this event.
