Summary
The maternity fashion retailer, Seraphine, known for being worn by the Princess of Wales, has stopped trading and entered administration. Most of its 95 employees have lost their jobs, and administrators are now trying to either sell the company or its assets. Economic issues, like increased costs and weak consumer confidence, contributed to its downfall.
Key Facts
- Seraphine is a maternity fashion retailer worn by the Princess of Wales.
- The company has entered administration, meaning it is being managed by administrators to try to save it.
- Most of its 95 staff members have been laid off.
- Administrators are considering selling the company or its assets.
- Seraphine faced economic problems, including higher costs and less consumer spending.
- The company was founded in 2002 and became public in 2021 before going private again in 2023.
- Seraphine’s main store was in London, but its clothes were sold in other major stores like John Lewis and Next.
- Before entering administration, Seraphine offered discounts up to 60% on its website.
