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Blank canvas or tone-deaf? Pantone's white Colour of the Year sparks backlash

Blank canvas or tone-deaf? Pantone's white Colour of the Year sparks backlash

Summary

Pantone chose "Cloud Dancer," a shade of white, as its Colour of the Year for 2026. Some people have criticized this choice, saying it feels out of touch with real-life homes and society's ongoing conversations about race and representation.

Key Facts

  • Pantone selected "Cloud Dancer," a white color, as the Colour of the Year for 2026.
  • This is the first time white has been chosen as the Colour of the Year by Pantone.
  • Pantone describes "Cloud Dancer" as calming and a symbol of quiet reflection.
  • Some critics say the choice is disconnected from real homes and can feel clinical.
  • The choice sparked discussions about its social implications, including potential racial undertones.
  • Designer Chris Beaumont and others feel the color represents wealth and order but lacks warmth and personality.
  • Pantone's Colour of the Year influences trends in fashion, beauty, interiors, and more.

Source Information