Summary
Some online retailers use artificial intelligence (AI) to set personalized prices for shoppers. They gather personal information, like age and browsing history, to determine how much a customer might pay.
Key Facts
- Online retailers use AI to adjust prices based on personal data.
- The process is called "surveillance pricing."
- Personal data such as age, gender, location, and browsing history influence the prices set.
- AI sifts through large amounts of data to decide on these personalized prices.
- Jay Stanley from the ACLU discusses this topic with Ali Rogin.
- The collected data helps retailers predict how much each customer might be willing to pay.
