Why Croatia's capital wants to hold Europe's best Christmas market
Summary
Croatia's capital, Zagreb, hosts a popular Christmas market known as Zagreb Advent. The event attracts tourists, helping boost the economy outside of Croatia's summer tourist season. Zagreb Advent has been voted the best Christmas market in Europe multiple times and significantly increases the number of visitors to the city each year.Key Facts
- Zagreb Advent is the name of the Christmas market held in Croatia's capital city, Zagreb.
- The market has been voted the best in Europe for three years in a row from 2015 to 2017.
- Tourism makes up a significant part of Croatia's economy, accounting for more than one-fifth.
- The Christmas market aims to attract visitors during the winter, not just the summer.
- Zagreb Advent includes multiple areas with different themes and decorations.
- The city uses campaigns and even special trains from Slovenia and Hungary to attract visitors.
- Visitor numbers in December have more than doubled from 2014 to 2024, greatly benefiting the economy.
- Zagreb's effort is part of a broader strategy to make Croatia a year-round tourist destination.
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