Summary
Amazon's Prime Day sales are now scheduled to last four days instead of two, starting early Tuesday morning. The extension aims to attract more Gen Z shoppers with extra perks, like cash back, while competing with similar sales events from other major retailers. Despite concerns about tariffs and inflation potentially affecting spending, experts expect significant online sales growth during the event.
Key Facts
- Amazon's Prime Day begins at 3:01 a.m. Eastern time and will last four days.
- This is the first time Amazon has extended Prime Day to four days, starting in 2015 as just a single day.
- Prime members aged 18-24 can get 5% cash back on purchases for a limited time.
- Other retailers like Best Buy, Target, and Walmart are holding similar sales in July.
- Analysts are unsure if the extended Prime Day will lead to more spending due to inflation and tariffs worries.
- Last year, Prime Day achieved record sales, but Amazon does not release specific sales figures.
- Adobe Digital Insights predicts $23.8 billion in online spending during the Prime Day period.
- Amazon and many sellers tried to avoid tariff costs by stocking items before the tariffs began, so prices hadn't changed much by May.
