Summary
Olive Garden plans to add a new "Lighter Portions" menu across all U.S. locations starting January 2024. This new section will offer smaller versions of popular dishes at lower prices, accommodating diners who prefer less food or want to save money. The initiative responds to changing consumer habits and economic factors affecting casual dining.
Key Facts
- Olive Garden will introduce a "Lighter Portions" menu nationwide in January 2024.
- The menu includes smaller sizes of seven dishes like Chicken Parmigiana and Fettuccine Alfredo.
- Prices for "Lighter Portions" will range from $12.99 to $13.99.
- Customers can still enjoy unlimited breadsticks and a choice of soup or salad with these meals.
- The lighter portions cater to price-sensitive diners and those with reduced appetite, including people on medications that decrease hunger.
- Olive Garden started testing this menu in 40% of its restaurants in fall 2023.
- The decision for a national rollout was due to positive customer feedback and better affordability perceptions.
- CEO Rick Cardenas mentioned the new menu could boost customer visits and satisfaction.
