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Most Americans aren’t making year-end charitable contributions, poll finds

Most Americans aren’t making year-end charitable contributions, poll finds

Summary

A new poll shows that most Americans are not planning to make any more charitable donations by the end of the year, despite many nonprofit appeals. The survey indicates that financial challenges, such as lower income gains and inflation, are causing people to cut back on donations even with new tax incentives. Many people are more likely to spend on Black Friday than donate on GivingTuesday.

Key Facts

  • A National poll found that about half of U.S. adults have already given their charitable contributions for 2025.
  • Only 18% of people plan to make another donation by the end of the year.
  • President Trump's policies, such as the SNAP benefits freeze and social services grant cuts, have increased the demand for charitable support.
  • President Trump’s tax legislation offers a new charitable deduction up to $1,000 for singles and $2,000 for couples.
  • Many families face financial pressures, like student loan debts and inflation, reducing their ability to donate.
  • December is an important month for donations, with nearly one-third of annual giving happening then.
  • On GivingTuesday, only about 1 in 10 people donated to charity, whereas nearly half made Black Friday purchases.
  • Checkout charity, where people donate small amounts at store checkouts, remains a popular way for people to give.

Source Information