Summary
Toyota and Sisqó have teamed up to create a new version of the "Thong Song" for a holiday ad campaign called “The Thon Song.” The ad, part of Toyota's Toyotathon sales event, features new lyrics and will be available on music streaming platforms during Christmas. The campaign promotes Toyota's popular vehicles during the year-end sales push.
Key Facts
- Toyota created a new ad campaign with the artist Sisqó, featuring a reimagined version of his hit "Thong Song."
- The new song is called “The Thon Song” and is linked to Toyota's annual Toyotathon sales event.
- The ad will debut a 15-second version of the song during Netflix’s NFL coverage on Christmas Day.
- The full song will be available for streaming on Spotify and Apple Music.
- Toyota's vehicles such as the Camry, Corolla, and Tacoma are highlighted in this campaign.
- Saatchi & Saatchi, a marketing firm, helped create the ad.
- Toyota led global automotive sales for five consecutive years up to 2025.
- The original "Thong Song" hit number three on the Billboard Hot 100 chart in 2000.
