Summary
The article discusses the rise of AI influencers like Gigi, created by student Simone Mckenzie, who gain popularity on social media with minimal effort and cost. Traditional human influencers, like Kaaviya Sambasivam, face challenges competing with these AI creations. AI influencers can generate content quickly using AI tools, changing how influencers operate online.
Key Facts
- Gigi is an AI influencer created by a student named Simone Mckenzie.
- AI influencers can produce videos using simple prompts, making it easier and quicker to create content.
- Simone's AI influencer Gigi gained millions of views in just two months.
- Traditional human influencers invest time and money in content creation, unlike AI influencers.
- AI influencers have the potential to change the influencer industry by making it more accessible.
- The influencer industry is estimated to be worth over $250 billion.
- AI influencers can disrupt the traditional ways human influencers gain and maintain followers.
