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Late shopper rush drives Boxing Day sales traffic

Late shopper rush drives Boxing Day sales traffic

Summary

On Boxing Day in the UK, there was a late surge of shoppers, leading to increased foot traffic at retail locations compared to previous years. However, this did not necessarily result in higher spending, as forecasts suggested a decrease in overall sales. Despite challenges throughout the year, retailers saw some positive trends as people headed out for post-Christmas bargains.

Key Facts

  • Boxing Day shopper traffic in the UK reached its highest point in a decade, with footfall up 4.4% compared to the previous year.
  • Data from MRI Software showed that shopping visits peaked in the evening from 5pm to 11pm.
  • Despite increased foot traffic, spending was predicted to be lower, with Barclays estimating a £1bn drop in sales compared to last year.
  • By 3pm on Boxing Day, high street visits were down 1.5% and shopping centre visits were down 0.6% compared to the year before.
  • MRI counts footfall data from over 660 retail locations across the UK.
  • Retail analyst Jenni Matthews noted that hospitality and leisure venues likely benefited from increased foot traffic.
  • Footfall also increased on the Saturday following Boxing Day, rising 1.6% compared to the same date last year.
  • Analysts noted 2025 as a difficult year for consumers due to rising prices impacting household budgets.

Source Information