Summary
KFC has introduced a new menu deal for New Year's Eve featuring a "buy-one, get-one" offer on 8-piece Fried Chicken Buckets, exclusively for rewards members. This deal taps into a trend pairing fried chicken with luxury items like champagne and caviar, aiming to attract customers celebrating at home. KFC's strategy is designed to appeal to consumers looking for affordable yet festive meal options.
Key Facts
- KFC launched a buy-one, get-one deal for 8-piece Fried Chicken Buckets.
- The deal is available only to KFC rewards members.
- The offer focuses on pairing fried chicken with items like champagne and caviar.
- KFC has partnered with The Caviar Co. and Luc Belaire for the at-home meal experience.
- The promotion aligns with a social media trend of pairing fried chicken with luxury foods.
- KFC aims to attract customers who wish to celebrate New Year's Eve at home.
- KFC is a subsidiary of Yum! Brands with 30,000 restaurants in 150 countries.
