Summary
Major live TV events and in-person gatherings are seeing more viewers and attendees this year compared to recent years. This trend shows that people are interested in shared, live experiences again after a period of low interest during the pandemic. Popular events like the Super Bowl, Thanksgiving Day games, and concerts have set new records in viewership and attendance.
Key Facts
- The Super Bowl in February had 127.7 million viewers, the highest ever for a U.S. TV broadcast.
- The Macy's Thanksgiving Day Parade saw 34.3 million viewers across NBC and Peacock.
- Thanksgiving Day NFL games averaged 45 million viewers, breaking last year's record.
- Award shows have increased viewership but are still below their peaks from the 2010s.
- The MLB World Series had its largest audience since 2016, with over 16 million viewers.
- The U.S. Open had a record attendance of over 1.1 million fans.
- MLB attendance increased for the third year in a row, totaling over 71 million.
- Live Nation reported record revenue of $8.5 billion in the third quarter.
- There was a 32.6% increase in fans traveling internationally for concerts in 2025 compared to 2024.
