Summary
Korean beauty products, known as K-beauty, have grown from a trend to a major industry, valued at $13 billion in South Korea alone in 2024. These products, popularized through social media, are now global phenomena, making South Korea the second-largest exporter of beauty products.
Key Facts
- K-beauty products have become popular worldwide, boosted by viral social media content.
- The South Korean domestic market was worth about $13 billion in 2024.
- South Korea became the second-largest beauty product exporter in 2025, surpassing France.
- K-beauty is part of the "Korean Wave," alongside K-pop and K-dramas.
- Products like snail mucin serums have gained international attention.
- The industry is driven by constant innovation and new product releases.
- There are concerns about the impact of beauty ideals propagated on social media.
