Summary
The article discusses how music megatours have become highly profitable, focusing on Taylor Swift's record-breaking Eras Tour. It explains that as streaming has changed music sales, artists now rely more on live concerts for income. Technology, fan demand, and economics play critical roles in making modern tours successful.
Key Facts
- Taylor Swift’s Eras Tour is the highest-grossing concert tour ever.
- Streaming services have changed how people listen to music, affecting artists' income from sales.
- Live concerts have become a major income source for musicians.
- Large concert tours need big investments and complex production.
- High demand for tickets leads to increased prices, making tours more lucrative.
- The program explores the intersection of technology, fan enthusiasm, and economics in modern tours.
- Experts from different countries contribute insights on the business of music tours.
