Summary
IHOP has started a new menu promotion offering free unlimited pancakes with select breakfast combos at U.S. locations. This offer, partnered with NFL player Malik Nabers and inspired by fantasy football penalties, will run until March 30. The promotion aims to attract more customers and is part of IHOP's strategy to provide value in their offerings.
Key Facts
- IHOP is offering Bottomless Pancakes with specific breakfast combos starting January 5.
- The promotion will last until March 30 and is available at participating restaurants in the U.S.
- The offer is inspired by a fantasy football penalty, known as the 24-Hour Challenge.
- Malik Nabers, a wide receiver for the New York Giants, is promoting the campaign.
- The campaign includes an advertisement that aired during a Christmas Day NFL game.
- The Bottomless Pancakes offer is for dine-in customers and requires the purchase of select breakfast combos.
- Pancake refills are only available for buttermilk pancakes and do not apply to other promotions or menu items.
- This initiative follows IHOP's previous value-focused strategies, such as their $6 value menu introduced in September 2025.
