Summary
Mike Minelli leads a social media series called "Step to the Mike," which helps undiscovered artists perform live music in New York City. The series, produced by Fallen Media, has gained popularity as artists collaborate with Minelli to create original songs on the streets. Fans often recognize these performances from platforms like TikTok and Instagram.
Key Facts
- Mike Minelli created "Step to the Mike," a series that features live music performances with guest artists in New York City.
- The series utilizes a man-on-the-street format, where Minelli and artists perform spontaneously in public.
- "Step to the Mike" began from Minelli's impromptu performances, starting on a college campus in Arizona.
- The series is produced by Fallen Media and has become widely popular on social media platforms.
- Artists perform live, and weather conditions can be challenging during recordings.
- Minelli emphasizes authenticity and raw talent in the performances, often going into collaborations without prior rehearsals.
- The series has become a key platform for discovering new music and artists on social media.
- A surprise guest performance in New York highlighted an artist named Kocky Ka, who gained recognition from a viral video.
