Summary
Applebee's has updated its menu for the new year by adding new food and drink items, including fresh appetizers and returning popular $6 cocktails. The restaurant chain aims to attract customers with these menu changes, especially during holidays like Valentine's Day, despite challenges from rising prices and a preference for dining in.
Key Facts
- Applebee's introduced new entrees, appetizers, and $6 cocktails in its latest menu update.
- The new "Mucho Smoocho Sips" cocktails include the returning Tipsy Cupid and the new Prickly Ever After Rita.
- These cocktails can be customized with additional options like Grey Goose vodka or Don Julio Reposado tequila.
- A non-alcoholic drink called the Prickly Melon Rush has been added for those who prefer mocktails.
- Applebee's operates 1,512 locations in the U.S. and internationally.
- The chain is positioning itself as a budget-friendly brand, focusing on flavor and affordability.
- Applebee's has previously added themed menu items to attract customers during holidays.
