Summary
Instagram's head, Adam Mosseri, has predicted a major change for the platform by 2026 due to increasing AI-generated content. He expressed concern that authenticity online is being challenged as synthetic content becomes common, making it hard to distinguish real from fake. He emphasized the need for Instagram to adapt quickly as technology evolves.
Key Facts
- Adam Mosseri is the head of Instagram and has been in this role since 2018.
- He shared his concerns about the rise of AI-generated content on Instagram.
- Mosseri highlighted the risk of failing to adapt as technology changes rapidly.
- He mentioned that authenticity, once unique to creators, is now easily replicated with AI tools.
- Mosseri discussed how AI-generated media, like deepfakes, can closely mimic real photos and videos.
- Research indicates that 71% of images on social media may now use AI technologies.
