Summary
Burger King introduced a new sandwich called the Ultimate Steakhouse Whopper on January 6 in the U.S. This sandwich, made from customer ideas, includes a beef patty, onion rings, bacon, mushrooms, Swiss cheese, and peppercorn aioli. Burger King also launched a limited-time dessert, Cinnamon Apple Pie, as a sweet addition to its menu.
Key Facts
- Burger King launched the Ultimate Steakhouse Whopper on January 6.
- The sandwich was developed through the "Whopper by You" program based on customer suggestions.
- The new sandwich includes a beef patty, onion rings, bacon, mushrooms, Swiss cheese, and peppercorn aioli.
- More than 600,000 customer ideas were submitted to the program to create this sandwich.
- The "Whopper by You" program helps increase customer engagement and has driven sales growth.
- Burger King also released a Cinnamon Apple Pie dessert for a limited time.
- This customer-driven approach follows the BBQ Brisket Whopper and Crispy Onion Whopper, also developed from fan suggestions.
