Summary
Tom Beahon, co-founder of Castore, a sportswear company, explained why football kit prices are high. He said prices reflect rising material costs and the large investments in sports. Castore aims to address affordability with entry-level products and is not worried about counterfeit products.
Key Facts
- Castore is a sportswear firm founded by Tom and Phil Beahon in 2015.
- The price for a basic adult men's Premier League shirt ranges from £60 to £85.
- Beahon explained that rising costs are due to inflation, material prices, and investments in sports.
- He believes in a capitalist system where if prices were too high for consumers, they would fall naturally.
- Castore offers entry-level product ranges to make official kits more affordable.
- Beahon is not overly concerned about counterfeit shirts, mentioning the potential for microchips to verify authenticity.
- Castore produces kits for clubs like Everton, Burnley, and Rangers.
