Summary
Heineken is changing the names of some London Underground stations as part of an advertising move. A disability rights group says this could confuse passengers, especially those with certain disabilities. Transport for London (TfL) says these advertising deals bring in extra money and do not impact service.
Key Facts
- Heineken is rebranding some London Underground stations to promote its zero-alcohol drinks.
- The new names include "Bakerl0.0" and "Waterl0.0."
- A disability rights charity expressed concerns that these changes could confuse travelers.
- TfL states that advertising campaigns like this are assessed to ensure no negative impacts.
- Advertising revenue from campaigns is used to enhance London's transport services.
- A past similar rebranding by Burberry earned TfL £500,000.
- Heineken's campaign coincides with the "dry January" when many people avoid alcohol.
- Emma Strain from TfL mentions that they welcome working with brands to create new experiences for travelers.
