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Japan's 'Rental Family' Boom Explained

Japan's 'Rental Family' Boom Explained

Summary

The article explains the growing popularity of "rental family" services in Japan. These services allow people to hire actors to pretend to be family members, friends, or companions to meet social expectations or combat loneliness.

Key Facts

  • Rental family services started in Japan in the 1990s.
  • Actors can be hired to play roles like relatives, friends, or business partners.
  • Services help individuals meet social expectations or find temporary companionship.
  • Companies offer various roles and custom backstories for clients.
  • Japan's aging population and increase in single-person households contribute to this trend.
  • Costs range from affordable hourly rates to expensive multi-actor scenarios.
  • Cultural concepts in Japan discourage emotional openness, affecting social interactions.
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