Summary
Spotify is no longer running U.S. Immigration and Customs Enforcement (ICE) recruitment ads because the contract ended in late 2025. The ads were part of a larger U.S. government campaign to recruit more ICE agents, aligned with President Trump's immigration enforcement plans. Spotify confirmed the ads did not break their policies, and the campaign was part of a broader effort across multiple media platforms.
Key Facts
- Spotify confirmed that ICE ads stopped in late 2025 after the specific ad campaign expired.
- The ads were part of a U.S. government push to recruit 10,000 new ICE agents.
- President Trump's plan includes deporting millions of illegal immigrants over the next four years.
- The One Big Beautiful Bill Act provided $75 billion to ICE over four years, with $30 billion for hiring.
- ICE recruitment ads appeared on platforms like Amazon, YouTube, Hulu, and Max, besides Spotify.
- ICE's workforce increased from 10,000 to 22,000 officers and agents.
- Despite the end of the ads, there continues to be public criticism and pressure on companies involved.
- ICE plans to spend around $100 million on recruitment efforts in 2026.
