Summary
The head of Heineken is leaving his position after six years because the company is experiencing slow beer sales. The company has faced challenges like people choosing non-alcoholic drinks more often and higher product costs. Heineken's sales, especially in Europe and the US, have dropped, leading to a profit warning.
Key Facts
- Dolf van den Brink, Heineken's CEO, is stepping down after six years.
- Heineken's beer sales are dropping; sales decreased by 2.3% up to October.
- Heineken is affected by more people choosing no or low-alcohol drinks.
- The company's sales in Europe and the US are particularly weak.
- Heineken's non-alcoholic beer, Heineken 0.0, also saw a decline in sales.
- There is growth in markets like Mexico and China for Heineken products.
- Heineken's share price fell by about 3% after announcing the CEO's departure.
- Analysts say Heineken must improve its image and advertising to boost sales.
