Summary
Apple and Google have announced a long-term partnership to enhance Apple's virtual assistant, Siri, using Google's AI technology. This collaboration marks a change in Apple's usual approach, as the company traditionally develops its own technology. This partnership aims to offer new AI-powered experiences for Apple users.
Key Facts
- Apple will use Google's AI technology, called Gemini, to improve Siri and other services.
- The partnership is a multi-year agreement between Apple and Google.
- Analysts note Apple usually develops its own technology but is relying on Google here.
- This move reflects Apple's strategy to meet the demand for AI features in smartphones.
- Apple's current AI tools are not as advanced as Google's, according to analysts.
- The financial details of the deal have not been disclosed publicly.
- Regulators in the EU and UK have concerns about big tech partnerships maintaining market dominance.
