Summary
McDonald's is highlighting how its restaurants in France, Italy, and Portugal have created menu items that reflect local tastes and culture. The company works with local farmers and chefs to develop these unique offerings. This local approach is part of McDonald's strategy to adapt to different markets around the world.
Key Facts
- McDonald's in France has over 1,500 locations and serves around two million meals daily.
- French menu items include the Croque McDo and McCafé macarons, incorporating local ingredients.
- In Italy, more than 760 McDonald's serve items like Pistachio McFlurry and Parmigiano Reggiano snacks.
- Italian menu items are made with local cheeses and cured meats.
- Portuguese McDonald's offers dishes like Pastel de Nata and rustic soups at over 200 locations.
- The local menu strategy applies to other European markets, making up about a third of the menu.
- On average, McDonald's introduces ten new items yearly in each European country, but not all become permanent.
