Summary
Denny's has launched new meal deals, offering 10 menu items priced at $5.99 each, in response to reduced customer visits due to economic reasons. The initiative aims to attract more diners by providing affordable breakfast, lunch, and dinner options. Denny's also plans to close some of its restaurants and introduce new menu items to draw customers back.
Key Facts
- Denny's introduced a $5.99 meal deal with 10 options for breakfast, lunch, and dinner.
- The new meal deals are part of "Slammin' Meal Deals," launched this week.
- Denny's plans to close 150 of its approximately 1,400 U.S. restaurants by 2025.
- 50 of these closures are planned by the end of 2024.
- The new menu also includes dessert breakfast options like Salted Caramel Banana Pancake Slam and new drinks like Mocha Cold Brew.
- These initiatives aim to combat reduced foot traffic and appeal to budget-conscious customers.
- Denny's previously reported "shifts in consumer sentiment" as part of the reason for closures.
- Other restaurants, like Taco Bell, are also updating menus to attract customers.
