Summary
Matthew McConaughey has trademarked his voice and famous phrase to stop unauthorized use by AI platforms. This makes him the first actor to use trademark law for this purpose. Many celebrities face challenges with AI creating unapproved videos and audio that mimic them.
Key Facts
- Matthew McConaughey has trademarked his image and voice to prevent AI from using them without permission.
- His famous catchphrase from the movie "Dazed and Confused" is registered with the U.S. Patent and Trademark Office.
- This is the first known case of an actor using trademark law against AI misuse.
- Other celebrities, like Scarlett Johansson and Taylor Swift, have dealt with fake AI-generated content.
- McConaughey aims to ensure his likeness is used with his approval and to maintain control over it.
- The trademarks might help capture economic value from AI uses.
- He has invested in ElevenLabs, a company that creates AI voice models.
- AI misuse in the entertainment industry is a growing concern.
