Summary
The 2026 Edelman Trust Barometer shows a drop in global trust toward national governments and media, while trust increases in personal circles like family and coworkers. People are relying more on these smaller groups for information rather than traditional sources. This lack of shared trust leads to fragmented views and creates challenges in finding common facts and resolving disagreements.
Key Facts
- The 2026 Edelman Trust Barometer surveyed over 37,500 people from 28 countries.
- Only 39% of people get information from sources with different political views weekly.
- Trust in national government leaders and major news organizations has decreased.
- Trust has increased in personal circles, such as family, friends, and coworkers.
- Business is perceived as more competent and ethical than government by a large margin.
- Information is now often shared through personalized channels and platforms.
- The AI technology is increasing the complexity and speed of producing and spreading disinformation.
