Summary
Hermès, a luxury fashion brand, is under scrutiny for reportedly investigating whether potential Birkin bag buyers are wealthy or prestigious enough. A report by a French publication claims Hermès staff check customer addresses and social media to make these judgments. The investigation has sparked debate about the exclusivity and sales practices of the brand.
Key Facts
- Hermès is a well-known luxury brand famous for its Birkin bags, which can sell for over $100,000.
- A French publication, Glitz, reported that Hermès staff supposedly check home addresses and social media profiles of potential buyers.
- The checks are believed to look for signs of wealth and prestige, like living in affluent neighborhoods.
- Customers wearing certain luxury watches might be seen more favorably by staff.
- Prospective buyers may need to spend a lot and build a relationship with Hermès before being offered a Birkin bag.
- The Birkin bag, named after actress Jane Birkin, was designed in the 1980s and is a symbol of wealth and status.
- Reselling a Birkin bag on social media may lead to the customer being blacklisted by Hermès.
