Summary
Visitor numbers to Jersey dropped by 25% in May, with factors like ferry schedule delays and high costs impacting tourism. Tourism leaders mentioned the need to improve value for money, connectivity, and local facilities to attract more visitors.
Key Facts
- Visit Jersey reported a 25% drop in visitors in May, from 70,600 to 53,300 visits compared to May 2024.
- Delays in ferry schedule releases and high living costs were cited as reasons for the decline.
- Tourism leaders in Jersey expressed a need for more activities and better visitor facilities.
- Matt Seymour from the Seymour hotel group described the situation as a "perfect storm" affecting tourism.
- Visit Jersey's chief executive, Tricia Warwick, highlighted issues such as value for money and marketing.
- Warwick and others are hopeful for improvement later in the summer with ongoing marketing campaigns.
- There is a call for more investment in Jersey's facilities and attractions to enhance visitor experiences.
