'Perfect storm' causes downfall in Jersey visitors
Summary
Visitor numbers to Jersey dropped by 25% in May, with factors like ferry schedule delays and high costs impacting tourism. Tourism leaders mentioned the need to improve value for money, connectivity, and local facilities to attract more visitors.Key Facts
- Visit Jersey reported a 25% drop in visitors in May, from 70,600 to 53,300 visits compared to May 2024.
- Delays in ferry schedule releases and high living costs were cited as reasons for the decline.
- Tourism leaders in Jersey expressed a need for more activities and better visitor facilities.
- Matt Seymour from the Seymour hotel group described the situation as a "perfect storm" affecting tourism.
- Visit Jersey's chief executive, Tricia Warwick, highlighted issues such as value for money and marketing.
- Warwick and others are hopeful for improvement later in the summer with ongoing marketing campaigns.
- There is a call for more investment in Jersey's facilities and attractions to enhance visitor experiences.
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