Summary
Wendy's has launched a new "Biggie Deals" value menu with three price options to offer customers more choices. The menu includes options priced at $4, $6, and $8, allowing customers to mix and match different meal items. This new menu is part of Wendy’s broader strategy, "Project Fresh," to improve profitability.
Key Facts
- Wendy's introduced a new value menu called "Biggie Deals."
- The menu has three price tiers: $4, $6, and $8.
- Each tier offers different combinations of sandwiches, chicken nuggets, fries, and drinks.
- The $4 option lets customers pair specific menu items like sandwiches and fries.
- The $6 option includes a sandwich, nuggets, fries, and a drink.
- The $8 option allows for a choice of two sandwiches, plus fries and a drink.
- This menu is available nationwide, though prices and availability may vary by region.
- The new menu is part of Wendy’s "Project Fresh," meant to increase profitability after a reported sales decline.
