Summary
Jacob Alon, a Scottish singer-songwriter, has won the Brits Critics' Choice Award. Known for their storytelling music, Jacob has gained attention in the music industry after starting out in Edinburgh's folk scene. The award, which recognizes new talent, was announced on BBC Radio 1.
Key Facts
- Jacob Alon, a musician from Scotland, won the Brits Critics' Choice Award.
- They competed against soul singer Sienna Spiro and dance-pop artist Rose Gray.
- The award was formerly known as the Brits Rising Star.
- Jacob is the first Scottish winner of the BBC Introducing Artist of the Year.
- They gained recognition after a performance on Jools Holland's show in November 2024.
- Jacob left university, where they studied theoretical physics and medicine, to pursue music.
- Their debut album, "In Limerence," discusses failed romantic relationships.
- The Brits Awards ceremony will be broadcast from Manchester on February 28.
