Summary
An advertisement for Trip drinks was banned for making claims that the drink can help people feel calm and reduce stress, which violated advertising rules. The Advertising Standards Authority (ASA) found that these health claims were not allowed under the current guidelines.
Key Facts
- Trip drinks advertised benefits such as calming and reducing stress.
- The ad featured ingredients like cucumber, mint, and magnesium.
- The Advertising Standards Authority (ASA) upheld three complaints about these claims.
- The Great Britain nutrition and health claims register does not permit such claims in adverts.
- The ad included phrases that suggested it could lower anxiety, which the ASA found misleading.
- Trip's ad falsely claimed to have "0g added sugar."
- CBD, used by Trip drinks, is a compound in the marijuana plant marketed for relaxation, but it does not cause a high.
- The ASA banned the ad from appearing in the same form again.
