Summary
The "Be The People" campaign aims to bring Americans together to address local issues like poverty and addiction. This initiative is privately funded, targeting a $200 million budget for its first year, involving various nonprofits and businesses. It encourages people to actively participate in solving community problems.
Key Facts
- "Be The People" starts as the U.S. celebrates the 250th anniversary of the Declaration of Independence.
- The campaign is funded by 50 philanthropic foundations and individual donors, targeting a $200 million budget.
- It is designed to help people feel empowered to solve local problems such as poverty and addiction.
- Founding members include nonprofits like Goodwill and Habitat for Humanity, businesses, and sports organizations like the NBA.
- The initiative is a 10-year commitment and will use data collection to track engagement and problem-solving.
- The campaign wants to encourage collective action and responsibility as part of the American identity.
- Stand Together, founded by Charles Koch, supports the campaign, aiming to bring diverse groups together.
- The effort is a response to surveys showing many Americans doubting the country's ability to solve major issues.
