Chipotle Is Changing How Its Burritos Look
Summary
Chipotle is bringing back gold foil wrappers for its burritos starting February 6. This change celebrates American athletes and follows recent menu updates featuring athlete-inspired meals. The company aims to attract customers by highlighting its high-protein options.Key Facts
- Chipotle will use gold foil for its burritos again starting February 6.
- The gold foil is intended to celebrate top American athletes.
- Chipotle recently introduced menu items inspired by U.S. athletes, available on its app and website.
- These athlete-themed meals emphasize high-protein content, with options containing up to 81 grams of protein.
- On January 13, Chipotle offered a promotion for Chipotle Rewards members to get free double protein upgrades.
- Chipotle's marketing efforts include new menu items and special promotions to attract customers.
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