Summary
Chipotle is bringing back gold foil wrappers for its burritos starting February 6. This change celebrates American athletes and follows recent menu updates featuring athlete-inspired meals. The company aims to attract customers by highlighting its high-protein options.
Key Facts
- Chipotle will use gold foil for its burritos again starting February 6.
- The gold foil is intended to celebrate top American athletes.
- Chipotle recently introduced menu items inspired by U.S. athletes, available on its app and website.
- These athlete-themed meals emphasize high-protein content, with options containing up to 81 grams of protein.
- On January 13, Chipotle offered a promotion for Chipotle Rewards members to get free double protein upgrades.
- Chipotle's marketing efforts include new menu items and special promotions to attract customers.
