Summary
The BBC has formed a new deal with YouTube to create content specifically for the platform. This move targets a younger digital audience and will start with coverage of the Winter Olympics. The partnership will also generate revenue for the BBC through ads viewed outside of the UK.
Key Facts
- The BBC will produce new shows specifically for YouTube as part of a new agreement.
- This content will target younger audiences who typically watch digital media.
- The BBC's new shows will include entertainment, news, and sports, starting with the Winter Olympics.
- Ads shown outside the UK will help the BBC earn extra money.
- The partnership aims to enhance the BBC's reach and connect with audiences in new ways.
- YouTube and the BBC will also launch a training program for new UK content creators.
- Social media and video platforms have surpassed traditional news sources in popularity in some areas, including the US.
