Summary
Walmart has launched a new online store called the Premium Musical Instrument Shop on its Walmart Marketplace platform. This shop offers high-end musical instruments and accessories from well-known brands like Fender and Roland. The launch is part of Walmart's plan to expand its online marketplace into premium product areas.
Key Facts
- Walmart opened a new online store for premium musical instruments on Walmart Marketplace.
- The store features products like guitars, amplifiers, and drum accessories.
- Items come from well-known brands such as Fender, Roland, and Boss.
- The shop is available to both brands and third-party sellers.
- Walmart plans to showcase its musical instrument offerings at the 2026 NAMM Show.
- Walmart reported 14 straight quarters of growth in its Marketplace sales.
- U.S. e-commerce sales for Walmart increased by about 28% in the latest quarter.
