Summary
The influencer industry is facing challenges as the economy becomes unstable. People are spending less money, and brands are cutting back on their advertising with influencers. This is affecting how influencers earn money and how audiences engage with them.
Key Facts
- Financial market problems and changing tariffs are affecting the influencer industry.
- Many people feel worried about their finances, according to a CBS News/YouGov poll.
- More than half (54%) of Americans think the economy is doing poorly.
- Brands are spending 10% less on advertising with online creators compared to last year.
- Only 12% of brands plan to spend more than half of their advertising budgets on influencers.
- There is a decrease in the number of influencers brands use in campaigns.
- Nearly 12 million people in the U.S. identify as full-time influencers.
- Influencers' average earnings are around $178,000 a year, but economic challenges could reduce these incomes.
