Summary
In Bangladesh, political parties are using social media platforms like TikTok, Facebook, and YouTube to reach voters, especially the younger generation, ahead of the February 12 elections. These efforts include campaign songs and digital content to engage voters who played a significant role in the past political changes and could influence the upcoming election. The elections will also include a referendum on institutional reforms introduced after the 2024 uprising.
Key Facts
- Social media platforms are crucial tools for political campaigns in Bangladesh.
- The Awami League, BNP, Jamaat-e-Islami, Jatiya Party, and a new National Citizen Party are key political players.
- On February 12, Bangladesh will hold elections and a referendum on proposed state reforms.
- The referendum discusses changes from the 2024 uprising led by an interim government under Muhammad Yunus.
- Bangladesh has about 130 million internet users, with high engagement on platforms like Facebook, YouTube, Instagram, and TikTok.
- Political campaign songs have gone viral online, aiming to connect with younger voters.
- 43.56% of Bangladeshi voters are aged 18 to 37, many voting for the first time or feeling empowered after recent political shifts.
