Summary
Newsweek released its 2026 ranking of the Most Trusted Brands in the U.S. The list, developed with BrandSpark, highlights brands trusted by consumers in various categories like beauty, household products, and technology. The rankings are based on a survey of over 35,000 U.S. shoppers.
Key Facts
- Newsweek partnered with BrandSpark to release the 2026 Most Trusted Brands ranking.
- The survey included over 35,000 U.S. consumers and covered 359 product categories.
- 139 new categories were added in 2026, including meditation apps and AI platforms.
- Trusted brands include Bic for disposable lighters, Nutella for hazelnut spread, and Quaker for oatmeal.
- Calm ranked No. 1 in the new meditation app category; Duolingo was recognized in language learning apps.
- ChatGPT was the most trusted AI platform among younger users, while older users preferred Google Gemini.
- Circle K, a convenience store chain, debuted on the list, taking the No. 2 spot in its category.
- The study aims to help consumers make smarter buying decisions by assessing brand trust.
