Account

The Actual News

Just the Facts, from multiple news sources.

Demand for online jewellery boosts December retail sales

Demand for online jewellery boosts December retail sales

Summary

Retail sales in the UK increased by 0.4% in December, with online jewellery showing strong demand for gold and silver. This growth came despite an overall challenging month for retailers. Retail sales across 2025 grew by 1.3%, but they have not yet returned to pre-COVID-19 levels.

Key Facts

  • Retail sales in December increased by 0.4% compared to November.
  • Online jewellery sales saw higher demand, particularly for gold and silver.
  • Non-food retailers, like department and clothing stores, saw a 0.9% decrease in sales.
  • Overall retail sales for 2025 were up 1.3% from the previous year.
  • Sales volumes fell by 0.3% in the last quarter of the year when compared to the previous quarter.
  • Precious metals are popular in uncertain times as they are viewed as safe investments.
  • Gold and silver prices hit record highs recently due to economic uncertainties.
  • The rise in sales is still below levels seen before the COVID-19 pandemic.

Source Information