Summary
Dole, a well-known brand for fruits and related products, is working to stay connected with customers despite challenging economic conditions. The company focuses on maintaining trust and delivering quality products, emphasizing the feel-good aspect of fruits. Dole's efforts have been recognized by a brand trust ranking in the U.S.
Key Facts
- Dole promotes the idea of "sunshine for all" and aims to deliver positive experiences through their products.
- Economic challenges make consumers look for cheaper options, like store-brand products.
- Dole is recognized on Newsweek's 2026 Most Trusted Brands U.S. list, ranking high in the canned fruit, fresh fruit, and salad kit categories.
- The company uses social listening and research to understand and meet consumer needs.
- Dole recently released a trend forecast for 2026, focusing on changes in food and beverage preferences.
- Dole's brand strategy includes maintaining relationships through product quality and relevance.
- Dole aims to adapt to trends through both communication strategies and product innovation.
