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Barcelona talks with DR Congo leaked ahead of new sponsorship deal

Barcelona talks with DR Congo leaked ahead of new sponsorship deal

Summary

The Democratic Republic of the Congo (DR Congo) signed a sponsorship deal with FC Barcelona for over $46 million. This agreement, spread over four years, will have a DR Congo tourism logo appear on Barcelona's team apparel and in club advertising.

Key Facts

  • DR Congo will pay FC Barcelona over $46.37 million for the sponsorship.
  • The deal includes a logo promoting DR Congo as "the heart of Africa" on Barcelona's training and warm-up jerseys.
  • The sponsorship spans four seasons, with DR Congo paying $11.6 million to $13.3 million each year.
  • The logo will also appear in Barcelona's advertising materials and publications.
  • DR Congo's Sports Minister did not disclose the exact amount of the deal with Barcelona.
  • DR Congo has other sponsorship deals with clubs AS Monaco and AC Milan, with Monaco's deal being $1.85 million per season.
  • DR Congo's Foreign Minister previously criticized deals involving "Visit Rwanda" sponsorship due to regional conflict issues.
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