Summary
Los Angeles Lakers player Luka Doncic launched a new digital platform called 77X and a Fan Pass membership. This platform allows fans to access unique content and take part in the development of his brand. Doncic's website is the first athlete-owned fan universe offering collectibles, merchandise, and more.
Key Facts
- Luka Doncic plays for the Los Angeles Lakers.
- He announced the launch of 77X, a digital company and fan community.
- The platform offers original entertainment, collectibles, and merchandise.
- Fans can join through a free membership called Fan Pass on his website 77x.world.
- Doncic aims to give fans a role in shaping his brand and content.
- The initiative is described as a first-of-its-kind athlete-owned fan universe.
- Doncic, a Slovenian player, is having an MVP-level season.
- Currently, he averages 33.8 points, 8.8 assists, 7.8 rebounds, and 1.5 steals per game.
