Summary
EasyJet has been told by the Advertising Standards Authority (ASA) to stop advertising a £5.99 carry-on baggage fee, as they could not provide evidence that this fee is available to travelers. The claim misled consumers into thinking they could add cabin bags for this price, and the ASA ruled that EasyJet must change this wording on their website. EasyJet has updated their site to explain that fees vary based on demand, route, and other factors.
Key Facts
- EasyJet was instructed by the ASA to correct misleading cabin bag fee claims.
- The fee advertised was "from £5.99," but EasyJet could not prove that bags could be booked for this price.
- The ASA found the claim misleading because it suggested bags were widely available at this cost.
- This issue was flagged by the consumer group Which?
- EasyJet updated their website to clarify that baggage fees depend on various factors like demand and route.
- Which? stated typical cabin bag fees were much higher than the amount advertised.
- European Union lawmakers have proposed a rule for free carry-on bags, but it is not yet in effect.
