Summary
The Fédération Internationale de l'Automobile (FIA), which oversees major car racing events like Formula One, sees the United States as a key area for growth. They plan to expand their racing series, including the World Rally Championship, in the U.S., building on rising American interest and viewership.
Key Facts
- The FIA is responsible for major race series like Formula One, World Rally Championship, and Formula E.
- The FIA views the U.S. as a major growth opportunity.
- Interest in car racing in the U.S. is growing, partly due to the popularity of the "Drive to Survive" Netflix series.
- A 2025 survey showed 70% of Gen Z engage with F1 content daily.
- F1 reported an audience of 52 million in the U.S. in 2025, a 10% rise from 2024.
- The FIA plans a candidate event for the World Rally Championship in Tennessee and Kentucky in June.
- If successful, the WRC event could join the calendar in 2027.
